Wednesday, March 6, 2013
Sesame Street Reaches Milstone With 1 Billion YouTube Views
Whenever the media are discussing an astronomical number of YouTube views, they are usually referencing pop starts like Lady Gaga, Justin Beiber or that Gangnam Style guy. Well now they should be congratulating Sesame Street, a production of the non-profit Sesame Workshop, as they have become the first ever non-profit organization and first US children's company to reach 1 billion views on their YouTube channel. Sesame Workshop's goal of achieving 1 billion views was a part of month-long campaign to bring their educational programming to kids throughout the world via the world's most popular video-sharing site. They decided to mark this milestone in true Sesame Street fashion with a video of one of their treasured characters, The Count, counting all the "You's" in their 1 billion views. Sesame Street is a show that most of us, regardless of race, gender, or age have grown up with, so it's great to see how they have embraced new technology and social media in their efforts to educate children across the globe. Enjoy counting with The Count!